Globetrotter was lucky enough to witness a history made in New Delhi. Last March, we flew to the capital of India as it welcomed the HGStreet (or Homegrown Street) festival. Located at the Dhan Mill Compound, HGStreet is India's first street culture festival that comprised sneaker exhibit, hip-hop lifestyle, street-wear fashion, street art, skateboarding, music and food. Although it was the first time it had ever been held, the event managed to attract over 3.300 people! It's even more impressive when you realize that the action-packed event was done in just one day, on March 18!
HGStreet is the brainchild of Homegrown, a digital publication, creative agency and event company, championing India's dynamic youth culture and creating a stereotype-free space. Considered as one of the most influential platforms for the Indian youth, Homegrown has been playing a key role in documenting and building street culture through its articles, campaigns, brand collaborations and events.
SNEAKERS + FASHION
Hailed as the first platform to unite sneaker lovers from all backgrounds, HGStreet was the place where the most influential business rivals—Nike, Adidas, Puma, Reebok—co-exist under one roof. No less than 500 vintage and limited-edition sneakers were featured in the festival's sneaker exhibition.
At the event, participating brands delivered one-of-a-kind sneaker experiences to the attendees via various brand labs. Nike, for example, used the occasion to drop the new AirMax 270. The "Nike Lab" experience was also completed by workshops on actualizing tangible lifestyle products using Nike sneaker uppers by Nishant Fogaat and Dizy.
The day marked the launch of adidas Deerupt by adidas Originals. The brand also presented an immersive shopping experience called "The Deerupt Experience."
Art and culture came together in the Asia premier of American Royalty, an exhibition by legendary photographer Jamil GS. Dubbed one of the most influential artists of the millennium, Jamil has captured portraits of hip-hop royalty—including Jay-Z, Diddy, Mary J. Blige, Outkast, Nas and Chuck D—for the past two decades.
Panelists from many corners around the world gathered at HGStreet to have discussions on cultures. Indian artists Divine, Raja Kumari and Prabh Deep highlighted the rise of various Indian sub-cultures; while Srikanth Seshadri of Saavn and Mo Joshi of Azadi Records talked about the rise of hip-hop in India.
HGStreet ended on a high note with performances by homegrown and international talents. On the domestic front, Divine, DJ Zokhuma and Raja Kumari came through to represent India. Together with global names such as Natasha Diggs, Preditah and DJ Neil Armstrong, they put on impressive performances at the event's four simultaneous after-parties.