process | bluesville with co-founder direz

May 31, 2019

Globetrotter visits Bluesville’s workshop, where we get a firsthand look at the creation process of its indigo magic.

words by: GT Team

Indigo, arguably the most popular type of natural dye, has a history that spans 6.000 years and finds its roots in Asia, particularly in India, Japan and Southeast Asian countries. Such as Indonesia, for example. As Direz, the co-founder of the Jakarta-based brand Bluesville, says, though, the Indonesian indigo desperately needs more exposure. But that’s why Bluesville exists.

Bluesville is a menswear brand focusing on natural indigo dyeing. Globetrotter visited its workshop that is located on the outskirts of Jakarta, where a close-knit team of workers create the indigo magic. Getting there is a process in itself, what with the city’s infamous traffic. But watching what seems to be an ordinary white fabric turned indigo through a fastidious, precise and methodical process was a worthwhile experience.

To Globetrotter, Direz talks about getting the right hues, how denim inspired the brand, the people who keep Bluesville going and more.

Watch the video above!

ASSISTANTS Priscilla Kemur & Bere Wangge

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