in conversation | jamil gs

February 20, 2019

interview by: Kennedy Ashinze

For hip-hop heads, the 1990s was a formative period. It was the era when hip-hop went mainstream and the term “Ghetto Fabulous,” which refers to the luxury lifestyle adopted by the poor urban community, was born. And Jamil GS happened to be in the middle of it all.

As a photographer, Jamil didn’t just embrace the Ghetto Fabulous style; he basically pioneered the look. Since the beginning of his career, Jamil has been known for seamlessly blending the boundaries between art, music and fashion in the hip-hop scene. Today, more than two decades later, his photographs of hip-hop legends—Jay-Z, Outkast, Mary J. Blige, Chuck D, Diddy and many more—remain as influential and generation-defining as ever.

A selection of those iconic photos made its debut in American Royalty exhibition that opened in Jamil’s birth place, Copenhagen, in 2017. The exhibition landed in Asia for the first time in 2018 at the HG Street festival in New Delhi, India, before traveling to Globetrotter’s own G360 Live in Jakarta, Indonesia.

In New Delhi, we met up with him for a sit-down interview, where he talked about connecting to a new audience in Asia through American Royalty and more.

Watch the full interview below.