strobe light in broad daylight

September 07, 2017

words by: Fajar Zakhri

Taking cues from the likes of Janet Jackson's iconic "Got 'til It's Gone" and Solange's sleek "Losing You" - but with a decidedly queerer twist - the Swedish electro-pop outfit Little Dragon have unleashed the visuals for Strobe Light, the fourth offering from their latest release, Season High.

Helmed by Johannesburg-based director Kristin Lee Moolman and London-based stylist Ib Kamara, the video follows a pair of gender non-conforming South African dancers decked out in vibrant, colorful gowns, serving stately style and glamour, all set to the song's buzzing synths and pulsating beats.

Interspersed with scenes of donuts on race tracks and sharp suits on kids, the video also aims to capture "that feeling of being young and creating your own universe within your environment and being able to express yourself in any shape or form," according to the creative duo. Meanwhile, frontwoman Yukimi Nagano contends that the song was inspired by drummer Erik Bodin's "hard drive full of mixes and tracks of South African house."

"We started listening to his favourite tracks on the road, the fatness and the groove combined with the electronics had us hooked. Having the "Strobe Light" video made there felt like the perfect place," she says.