ivy park ss17 campaign

February 03, 2017

words by: Vane Karolle

More power to the women, now that Beyoncé's hand picked a few young beauties to represent in her Ivy Park Sportswear line SS17 campaign. The campaign features: Black-ish actress and activist Yara Shahidi, model Selah Marley, singer & songwriter SZA, model Sophie Koella and songbirds Chloe X Halle.

Zoë Ghertner photographed each star in a park that holds meaning for them, and where they were asked to perform their favorite sports activities.

According to Billboard, “Ivy Park’s second campaign features fashion-forward active wear – cutout bodysuits, bold leggings and mesh-lined crop tops, all geared towards a sporty-yet-stylish look for everyday wear. Echoing the brand’s mission of female empowerment.”

"Being physically fit not only helps you achieve a healthy lifestyle, but for me, it connects spirit and body. It makes me more present, when I feel like I am connected to who I am, and I'm connected to the body that I am in. It makes me more present, more confident, more able to do whatever I want to do," Shahidi offered in one of the project's official interviews.

Selah Marley, Model

Selah Marley, Model

Sports are usually only geared towards men, and [it is empowering] simply shining a light on the fact that yes, women play sports and yes, we’re also great at what we do. I love that it highlights that women are capable of anything and we can dominate anywhere we go,” Marley shared via Vogue on what Ivy Park means to her.

Watch the brand's second collection campaign featuring Beyoncé above.

Tags: vane karolle