fifty shades of shadeism

March 15, 2017

words by: vane karolle

Colorism, also known as "shadeism," is a form of prejudice in which people are treated differently based on the social meanings attached to skin color. And colorism isn't geographically restricted: it's worldwide. 

"Within most societies there is a clear hierarchy of races, with whiteness being positioned at the top of the pile. The lighter skinned you are perceived to be the more inherent value you are deemed to have in all areas of life within western societies, and in many parts of the world," wrote the journalist Amit Singh, for 'Media Diversified.' 

LAMBB - or Look At My Black Beauty, an online platform for black girls - have put together a 30-minute documentary exploring colorism in the UK. '50 Shades of Melanin' features 30 black British individuals discussing 'Light Skinned Privilege,' the influence of media and social wedges amongst the black British today.

"We believe that colorism is a weighted term, and although it has been unpacked many times in America, it has hardly been tackled in the UK. The participants shine a light on the impact of deep rooted issues such as colonialism and racism, and although slavery never occurred on British soil many site it as a reason for their disarray today. The impact of the documentary thus far has been immense, with young girls tearfully saying how it made them feel beautiful and many commenting on the healing it provides. I firmly believe that at a time where it may feel like the world is turning their back on ethnic minorities, it is important to uplift each other within our own communities." says Naomi, co-founder of LAMBB.

With '50 Shades of Melanin,' LAMBB aims to enlighten not just individuals in the UK but people all over the world on colorism, with hope that this will lead to the eradication a problem that seems to constantly plague the society at large. 

Click through above for a little modern-day enlightenment. 

Tags: vane karolle