ovo goes abroad

April 17, 2017

words by: Vane Karolle

It's confirmed.

The contemporary menswear line, OVO, by Drake (yes that one) will be opening a flagship store in the Soho neighborhood of London. With OVO stores already operating in New York, Los Angeles, and Toronto, this will be the brand's first store off North American shores.

If you've digested Drake's new body of work, his choice of location (at 30 Berwick Street, London) should come as no surprise. He clearly proclaimed his love for the United Kingdom in his latest offering.

An opening date for the London shop is yet to be announced.

All images c/o Ovo