During his visit to Jakarta as our Keynote Speaker at G360 Live 2018 ( Globetrotter's Creative Summit) ,
We sat down for an exclusive in-depth conversation with Yassine Saidi the visionary who has spearheaded and is responsible for the success of PUMA's famed collaborations, where he shared gems on bringing heat into a brand, knowing your consumers and pushing boundaries.
Available on the Globetrotter Lab podcast on Spotify & Apple Music.
Produced & Directed by - Kennedy Ashinze
Camera Operator & Editing - Dhimus