fka twigs x nike
JANUARY 15, 2016
Not sure how the sportswear behemoth managed it, but Nike got all around genius FKA Twigs to serve as creative director, director and all around producer of a new ad camaign. The ad/music video features her choreography and stunts along with her song "Trust in Me," which was apparently written before Nike approached her.
"I realized it would be perfect, because the lyrics say, 'Put your trust in me.' In a way, we're asking people to look at me and the other amazing athletes in the video and trust the way we are," she says. "We've worked hard to perfect our crafts and create our own destinies, and we're feeling good in our bodies," Twigs said in a statement.
"When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show that it's about what you do in fitness gear. It's about how you train. It's about how those things help your movement."
The two-minute short film/music video was shot in Mexico City, and also features Olympic fencer Miles Chamley-Watson and krump dancer Saskia Horton.